WEBVTT
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connecting the dots, connecting his guests to the world, creating more connections.
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Welcome to the connection.
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Meet your host.
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Author, coach.
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Air coach, air Force veteran Jay Morales.
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I am joined by my friend, Dedee Oliver today and I'm so excited because DeDee and I met 29 years ago-ish.
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Oh, at least, at least.
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Yeah, and my hair was black.
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It was, it was very black, and I was really cool back then, but anyway, so, didi, let's just jump right into it.
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So you got back from England, right, was that England?
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Yes, and I remember our friend.
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How did we connect?
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Was that right?
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And she introduced us and take it from there.
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How old were we?
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I was like 21, 22.
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I think we were a little older than that Really, because I had Cale and Kylie.
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Yes, yes, yes and.
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I had them, so we were later 20s.
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I think we were 26, 27.
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Yeah, okay, could be.
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Gosh, my lines are blurred, but it was a long time ago.
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It was a long time ago.
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Yeah, and Didi and I have been friends.
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We've kept in contact.
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Every now and then We've randomly run into each other, but as a profession, we have run into each other even more in real estate.
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So, didi, tell everyone now what you are doing currently and how long you've been a realtor.
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Yes, Currently I am an associate broker at PJ Morgan.
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I have been in real estate since 1990.
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That's a long time.
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Yeah, yes, yeah, so just a career that I have loved, and it gives you the flexibility and the freedom to be an on-hands mom and never miss a kid's event, be able to be home during vacation and sick days, and so I love it.
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And I've watched you grow.
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I mean, I remember when we lost contact for a while and then you popped up back on the radar as a realtor.
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I was like she's a realtor.
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This is so cool, you know.
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And just talking amongst our friends, you know, when we weren't talking, how they've either used your services or they used you as their agent or you've given them advice.
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And it was almost surreal to me because, like I said, when we met we were barely, we were just older kids, and life has a way of taking everyone to their own path but also reconnecting with everybody.
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So let's talk about that.
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You as a realtor, you talked about the flexibility and a little bit about raising family.
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I get that, but how have you been involved?
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So since 98, that makes it how many years now?
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27.
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Think about that.
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For a second right, most realtors don't last but two to four years, right?
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They figure they'll try it, they'll get on Instagram, they'll sell a house one time and then it's hard.
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Yeah, 27 years.
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So what all things have you done in your 27 years?
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Some of the?
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Have you ever served on a committee?
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Have you served it on a board or anything like that?
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Well, Jay, when I started, we didn't have the MLS.
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Right Pictures?
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I mean right Were they?
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Were they pictures in a book where you used to go to people's offices, right?
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We would have a three ring binder very similar to this, with all of your office listings in it, and you would hang your listings on your door or in your window so people could see what you had, and we did like agent tours to see all the new listings online, because there was no online database.
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Oh my God, I just thought about that because you're right, it was literally.
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And then the keys were in.
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Well, we had like a little key that just opened every single lockbox, with no like electronic tracking or any of that sort of stuff.
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We faxed offers back and forth or I would call and say, hey, jay, I got an offer for you on your property.
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Where are you?
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And you'd be like I'm at dinner and I'm like, ok, I'm on my way, and I would hand you a physical and then you would have to go to your client's house, yes, and then you would have to call me and get it.
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I mean, it was like a whole thing.
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Yeah, I mean, I just thought about that 27 years ago and then you know you were either like you said there was no electronic signatures or anything like that, there was no dot loop, there was no, there was no GPS.
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That you know what.
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That probably held me from going in earlier because I get lost with directions.
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But think about this you had to know Omaha 27 years ago, or the area, or Iowa.
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And we had maps in our car.
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I mean, we had literal, you know the kind that like hold 12 times and you pull yes, get out of here.
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And then I'm sure after a while you became very acclimated to hey Dodge separates.
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I still don't know that system.
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I still don't know.
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Oh, jay, it's north of whatever.
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I'm like just give me the address.
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It means nothing.
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People say do you need directions?
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I'm like no, just give me the coordinates, tell me, turn north.
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I don't know, is it past McDonald's or not?
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Right or left, it's pretty good.
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You know, when they say on the southwestern corner of so-and-so, I'm like what?
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Just say it in plain English.
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So what are some of the things that you want people to know about that time versus now?
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Or what are some of the things that have helped you now, because you grew up in the school of hard knocks?
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You know I did and you learn.
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I mean just the consistency and the tenacity to continue to.
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You know I've learned a lot in the last few years.
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As you know, my kids are now in real estate, which I love it Very amazing.
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And you know I wasn't super into the social media thing or AI or any of the things, and they've really taught me that that stuff is important too.
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Yes, but I've been able to teach them that the old school stuff.
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I think that compliments your team, because you got a lot of people who are all social media.
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Your team because you got a lot of people who are all social media.
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No follow-up on client parties or handwritten notes, phone calls, client appreciation events, things of that nature.
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It's all Instagram, right, but you're right.
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Yeah, how have they incorporated some of that into their business?
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I think it's kind of a coming together right.
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Both of them are super important.
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Building a business on Facebook, instagram, tiktok, all of those things is much faster than what we did back in the day.
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You can only sit in so many open houses, you can only do so much, but now all of the things that they do with the follow-up that I've taught them, that's important is really building a strong business for them.
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It's a client retention strategy because it's really easy to transact.
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One time meet someone on Zillow, be like all right, dave and Karen, thank you so much.
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You give a hug, you give a box of presents and then you never contact them again.
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Right, and then they use somebody else when they go to sell that house that they never referred.
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Yes, and it's more than just putting a magnet on the fridge right.
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And yes, and it's more than just putting a magnet on the fridge right and the heart of my business, Jay, is built on referrals.
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I can only imagine Multi-generation.
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Multi.
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Yes, I have a client that comes to mind that we've done three transactions and I've done transactions with their kids.
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Oh, yes, that's when you know the kids that were little, little little in our first transaction.
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I bet you get calls like hey, I know you don't know me, but you helped my sister or my cousin, or they told me to call you and those are blessings because maybe you may not have spoken with that client or had direct contact.
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You sent them notes, you sent them, you know emails or you sent them newsletters.
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But there's some clients that really just they don't interact.
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But when they send you a referral from their family member oh hey, daryl sent me, like what you know?
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Those are the best blessings that I think we're getting in this industry.
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With all the technology and all the reports and all the data, that's cool and everything, but the data doesn't talk about relationships.
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There's no way you can measure that right, right, and it is a relationship business.
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If you want to make real estate easier, build the relationships, I agree, because they'll start to come back around in three years or five years and then you're not spending money on leads that maybe don't turn into anything.
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Right, it's a hundred percent relationship and you've got to have good relationships.
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Plus, wouldn't you say that person, even you know that you've, that you've helped guide three times.
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They know you, they trust you.
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There's no fight.
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It's all about like Didi helped me, she steered me right once, twice, three times.
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But if you don't keep in contact with them, if you don't make yourself known to them, if you don't stay relevant is what I call it right.
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And staying relevant doesn't mean saying, hey, daryl, I just want to give you a CMA.
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No, it's hey, your kids are graduating college now, or graduating high school, or they're entering grade school.
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Those are all milestones I think people miss.
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But I think, if you, no, I'm not going to turn down a sign call.
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No, absolutely not, but if my client calls me and says Jay, we need your help again, that conversation is just so much more pleasant.
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For everybody.
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There's no tension, there's no fight.
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Right.
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Suggestions are only one time.
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And the referrals they give you aren't hard either, because they're referring people that know and trust and love them.
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So it's so important and I think some agents miss the mark on that.
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Yeah, yeah, I mean, I can tell you.
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I think you know my first few years I was just happy to have a client right.
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And as time has gone by, becky has been doing this for 14 years.
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My wife has been doing this for 14 years and maybe longer.
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But I see the multi-generational, I see the kids, kids buying, and I see the people that she has built a long standing relationship with.
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They're pleasant, they are cordial and they are like yes, we trust you, without saying that, you know.
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Plus, think of all the time you lose when you have to convince somebody and you're like, hey, vinny, this is not the right way to do it, oh well.
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Or hey, mary, you know, this is not the house for you.
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We love this house, you know.
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It's all the little things we don't think about.
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Yeah.
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What do you think about real estate in general?
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Like next five years, you know?
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I mean, you've been doing it for 27.
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Next five years, you hear realtors have different opinions like, oh my God, the sky is falling.
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Or hey, this is going to be an amazing market.
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Like I don't pay attention to any one person.
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What do you think?
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What does DeeDee Oliver think?
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Like okay, what is in it for DeeDee for the next five years, or realtors in general?
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in Nebraska and I really don't pay a lot of attention to some of the doom and gloom forecasts that are out there for real estate, because it will send you on a cycle of just thinking you're defeated before you're.
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People are always going to buy and sell real estate.
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They have to, and we live in a military community where that's even more prevalent than other places.
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So there's always going to be people who have to sell for some reason, right, and you just need to be the person that's in front of them.
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That's true right.
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And if you don't worry about all of the other things, or interest rates going up or down, are we going to hit a recession?
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Are we going to do this?
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I mean, I lived through that 2008, you know, and it wasn't a horrible year for me, but everyone in my office was talking about the doom and gloom and there's not going to be any houses and all of the things.
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We sold a ton, but we had to shift our focus to the foreclosures.
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So it's knowing kind of what's coming up and we don't have those now, right, true?
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True, we don't.
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So, but people are still buying and selling.
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I have first-time home buyers that are fighting for homes still.
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Yes, yes.
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And then I have those in the $400,000 range listings that are.
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They're taking a little bit more time right now.
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And that's okay, right, but, like you said, there are people I call them hype heads which you know.
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I hope they don't know who they are, but I call them hype heads.
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They, oh my God, jay, did you see what just happened?
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We just dropped a quarter point.
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Your phone's going to be busy.
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I don't pay attention to the noise, I don't pay attention to the opinions, you know.
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Am I planning for a good pipeline?
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Absolutely.
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Am I serving?
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Am I staying in touch?
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But I can't sit there for four hours and go.
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I hope so-and-so.
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Hope is not a strategy, and the realtors that you hang out with, too, are important.
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So, over 27 years, there's realtors that you've got to know really, really well and realtors that you wish would do a little bit better.
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Right, it's funny to me that there's a community in Omaha that really of realtors that really know how to reach out.
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They really know how to connect.
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Being on the other side of the table, it's not about them.
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You know what I mean, and I've seen plenty of great agents.
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Give me some advice for an agent on the other side of the transaction that is just making it difficult, and and maybe what advice you'd give somebody.
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I know that's a hard question, but you know what.
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Be direct, who cares?
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I've been on the other side of crazy people.
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Yeah, well, and I can tell you stories.
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I tell my team stories when I'm training new agents on my team or within my company.
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I tell them a lot of the stories that have helped me get to where I'm at.
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And you know, don't be a jerk on the other side of the transaction.
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We all have the same goal, right?
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Yes, the goal is to get this thing to the closing table, absolutely, and working together is always the best strategy.
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It is because people remember you.
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I just remember there are people that on my first few transactions they were just so giving and so I will remember them forever, you know, and I want to go out of the way to make sure that when I'm done with the transaction, not only for my client, but to make sure to show a little bit of appreciation.
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It goes a long way and it doesn't have to be very expensive at all.
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It could be a car and it doesn't have to be expensive at all.
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Right hey.
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I really appreciated working with you.
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So let me tell you a quick story.
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Yes, when we were in the market the crazy, crazy market where you know, 12 offers on a house and over and all the things right, Right In the parking lot yeah Right, it came on the market five minutes ago.
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I had two instances where, you know, we were one of multiple, multiple offers and, for all practical purposes, these offers were exactly the same, Like every single thing was exactly the same.
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And I heard this story twice and one of the agents called me up and she said we're going with your offer.
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And here's what it came down to.
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They said how do we choose?
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They're the same.
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How do we choose?
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They're the same.
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How do we choose?
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And she said I can tell you which agent will be the best one to work with.
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It happened twice.
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It's so true Because if it's me and I'm easy to work with, or it's some person that's going to make this transaction difficult, yes, high communication.
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Get me the paperwork when let's follow the walkthrough.
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Yes, Be.
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Get me the paperwork when let's follow the walkthrough.
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Be pleasant, yes, be pleasant.
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I think it's critical.
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They remember you when you're good and they remember you when you're not good to work with, absolutely.
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So I think it's, and I tell my team that all the time you know you want agents to remember you in a good way.
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I think, especially with technology these days, you know when you're on an airplane and you're texting another agent Right, like, first of all, who's texting on an airplane?
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Everyone you get lost in the keyboard warrior stuff you know what I mean and they text and you get a little overheated and you're like, nope, we're not doing that.
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Like the context of technology doesn't translate.
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So what I'm saying is I had someone who's really like just Rude at, which I can handle.
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I'm not afraid of people being rude or whatever, or short or unprofessional, but when you get face to face, people change their tone.
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They really do.
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They soften up a little bit.
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And I just want people to remember on the other side of the table is another human being and yes, we're standing up for our client.
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Yes, is another human being and yes, we're standing up for our client?
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Yes, everyone wins.
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But we're really arguing over a half percent difference, sometimes on price or negotiation, or you know it's $3,000 off.
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Like, are we fighting about this?
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How do we get it to the table Again?
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This is not a masterclass on how to be a nice realtor, but this kind of does a connection?
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I think it's important to remember too.
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Not only is the agent another human being, but the clients in this transaction are also human beings.
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This is a I think every realtor should have to move every five to seven years so that we know we should be forced.