WEBVTT
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Connecting the dots.
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Connecting his guests to the world.
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Creating more connections.
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Welcome to The Connection.
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Meet your host, author, coach, Air Force veteran, Jay Morales.
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So joining us in our conversation today is Amy Nikai.
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She's a certified arborist, owner operator, and very proud to be one of the first female ground level owned and operated tree companies in Nebraska.
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Ground level female owner, yes.
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I love it.
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And Nebraska Arborist Association Board of Directors, you were just appointed in 2025 influential leadership.
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You're not only in your craft, you're spending time advocating for your craft as well.
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So, and you're an ultra-endurance athlete.
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Pretty incredible.
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But this shows about the connection.
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And so Amy and I have been going back and forth years, right?
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Cross paths.
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We know the same people.
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But what stopped me in my tracks was our love for veterans.
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So, Amy, we contacted each other.
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You said, Hey, I've got an idea.
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Tell everybody what your idea was and what really caught our attention together.
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Yes.
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So because we love 50 Mile March, starting in on October 21st, my company, we are going to donate a portion of our proceeds for 22 days.
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Um, as a part of the 22 a day movement, we're going to donate a portion of our proceeds for those 22 days leading up to Veterans Day.
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And then all of Veterans Day, we are going to donate all of our proceeds towards 50 Mile March.
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We have, we're getting shirts made.
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We're going all out to help support and fundraise for this incredible organization.
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And that's what connected us.
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So now I'm going to back, I'm going to back us up with the 30,000-foot view because I'm going to show the shirt.
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I'm going to show the why.
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And below in the show notes, you'll have how to order, how to get in contact with Amy.
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But Amy, I want to talk to you about why and how you chose your profession of being a certified arborist.
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So it's kind of a funny story.
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So since I'm an ultra-marathon runner, I'm always in the forest running.
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The trees are always changing.
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I absolutely love it.
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It's different than road racing.
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So if you haven't tried it, get out there and do it.
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Highly recommend it.
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It's slower and you get to eat more food.
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What's not to love?
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So the trees are always changing.
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And I just really did find a passion for, I started as an office manager, then in an organization, then became got my Arborist license because I really did love the human connection as far as people.
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I'm a big people person, but also then also loved connecting with the trees and just trees are ever changing and how we can help the trees in the community long-term, five, 10, 15 years from now.
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So then I became GM at a company and then really was like what our passion was is serving the community.
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And so we did come up with I like, hey, you know what?
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I really want to hone in on.
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I was doing a lot of grant proposals to write for planting trees in the community.
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And actually, we did one for Omaha.
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We've done several for Gretna.
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And so it that is definitely if we're not giving back to the community, there's really a big problem.
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And so we did like, I was like, I'm just gonna do this.
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We're gonna start a new company rooted in the community for the community.
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We actually came up with the motto portion of it first and then came up with a company name, but we really did want to be rooted in the community for the community and doing community events.
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So the certified arborist, it kind of tied hand in hand with ultra running to start out.
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But then it really did come with, oh my gosh, this is truly a big passion.
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It is so much fun.
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And just there is actually there is a term in Japanese culture called forest bathing where it trees really do heal you.
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And there's just so much benefit to it.
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I have found that niche and I just absolutely love it.
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You know, uh I'll share this, and and I'm sure you've heard many stories.
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So a friend of mine in Columbus, he used to go home, and every day before he went into his house, there was a tree on the way into on his walk path, and he just touched it.
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I don't know if he was praying or meditating or what he was doing, right?
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But he was like intentionally touching the tree.
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You want to know something sad.
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Eventually, the tree over the years died, right?
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We're talking over 10 years, and he he he said, God, I couldn't figure that out.
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I just I put my hand on the tree.
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And someone explained to him that his negative energy from his body that he accumulated all day, the tree took it out of him and grounded it back to the earth.
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I just got no response.
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I just got his response.
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There is scientific proof that people with cancer and people they will send them out into the forest to help absorb the energy because the photons, all of it actually does change your energy.
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Yeah.
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Yeah.
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Scientifically.
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I truly believe in grounding, right?
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Let's just be honest.
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Being barefoot on the grass has some healing.
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Let but this is not a talking about healing.
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I'm just, I love your energy.
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But I do I do want to share with you, even from the real estate community, I just it's always thrown around.
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Anybody got a tree guy?
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You got a tree guy?
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And I want to change the landscape of you know, or or what your reaction is to like why choose your business?
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I I can say why, because I just detect your energy.
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Uh, we've done business before.
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I think that you're extra when it comes to your performance of going above and beyond.
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I think you are rooted in the community, but besides all those things, yeah, like what's the difference or or what's your what's your take on why you do what you do?
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So that someone, should I use Amy?
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Should I?
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Yeah.
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So I have seen and I don't I have seen for me personally connecting with the client, I will tell people up front, you will always find someone cheaper, always.
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What we do is our entire staff is certified arborists.
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And so we I can train any 18-year-old how to climb a tree and cut.
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Instead, what we do is we spend time educating, time, money, um, educating them.
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So they, when we do go up into the tree, we know how to make the proper cut, why to make the proper cut.
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And so for the longevity of it, it's not just we're trying to make a quick dollar.
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And in several of the neighborhoods, the let's say like the champions run neighborhood, the these higher end, like I will go and I'll say, you do not need to spend this money.
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Like tree companies will come in and convince them.
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I'm a big Dave Ramsey budget type of person too.
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And so I will literally kind of sometimes talk people out of it.
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And I think that honesty shows to people because I'm like, you it you can spend the money, I can talk you into spending the money, but there's really no hazard here.
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You have this ginormous cottonwood out in the middle of nowhere, and it doesn't really need are there dead branches?
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Sure.
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But is it's not impeding anything and it's just going to help the forest and everything else.
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So it's not like I I'm trying to convince them to spend the money.
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And I that is vastly different that I've noticed.
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The other option that or not option, the other thing that I've noticed too, that I really do value is spending time in the community.
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And the third thing would be we're honest with people.
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So I we've quoted jobs before, and we have said, you know, here's, you know, let's just say it's a$5,000 job.
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And we've said it's gonna be$5,000, and they agree to that.
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And we get it done faster.
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It's done efficiently, the client is happy and everything goes smoothly.
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We've gone in and said, hey, you know what?
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It went better than we expected.
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We're gonna take money off.
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Rather than what I have seen happen and what even, and not even in just in our industry, we're talking businesses in general.
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Yes.
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Um, every company, they've said, well, now we can go get another job done because it got done quicker and make our money even more.
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And instead, we're taking care of the client.
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And that to me is like what it's about.
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We're not here to price gouge, we're not here to get somebody on money, and we're not here to make dollar over or fifth, you know, hand over money.
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Like, we're truly there to solve and be there for the community.
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And that I'm a full believer in like karma and like truly giving back.
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And it it has luckily shown to fruition.
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Um, we've been very blessed.
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And I just I love that aspect of it because people have noticed that and people can see that genuine, genuine.
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Yeah, absolutely.
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And and so that's why I'll say so.
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I think in your space of home services, or you know what I mean, being a front-facing to the end customer, taking care of people.
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And this is not cheap, by the way.
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I I don't want to talk about just in general, like I think investing in your landscaping and having you know the difference between having a nice having nice trees and not people don't pay attention to it until it's too late.
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And I think you probably hit the nail on the head there where your relationship is what I hear.
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Your connection to the client is way more important than your services.
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Like you said, you can you can train an 18-year-old.
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I you know what?
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I think what's missing in this world, Amy, is um client relationship.
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I I'm not talking customer service, right?
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I'm not talking about yes and no, ma'am.
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I'm talking about connection.
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Can you can can you tell me about a time in the community, like a feel-good story where doing what you did made you connect with the client and maybe, maybe it was pro bono, maybe it was like a storm, maybe it was.
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I want to know, I want people to know when they hear Amy Nakai.
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I want them to know you're more than just a female-owned tree company that is extra, right?
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Like I love the word extra because this world was plain as hell, and people are just trying to get by with what they're trying to get by with.
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But go ahead and go ahead and share it.
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Um I could miss list so many just stories that are memorable and personable to me.
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But one of them truly was obviously the elk horn tornadoes that's close to home.
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There, the day it happened.
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I actually had someone who lived on that street who's a dear friend of mine call me the day it hit.
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And I mean, within minutes of it hitting.
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And she's like, all she could think about is we have a tree on our house and I need your help.
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Like that was her panic.
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And she said, My whole street is gonna need your help.
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So we actually tried to get there that day.
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And obviously they were doing kind of a search and rescue, so they wouldn't allow us it.
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We spent two hours trying to get in from every avenue, and it wasn't, we weren't able to.
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Praise Jesus, there weren't any casualties, any injuries or anything.
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But the next day, the church at there, like the whole community relevant.
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Yeah, I was there.
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I saw you guys there.
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Yeah, we need people with chainsaws.
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And what we did, what my and what my team did, it was so cool.
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Cause it wasn't even like, hey, we like obviously we'll pay you, we'll take care of it.
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But everybody was like, what do you need?
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When do you need it?
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What will be there?
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It was just not even a question of, hey, can I get some extra overtime?
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Hey, can I be there?
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It was none of that.
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It was literally like, what do you need?
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And so we were there with chainsaws because what needed to happen is all of the hazardous stuff needed to be taken care of before the community was just stacking stuff.
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So we went basically and we marched in the people with chainsaws, we marched in and helped people just clear their house, their driveways, all of that.
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And we actually spent that entire week donating our services and just helping.
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And every day it was like, hey, should we like they're kind of tailoring off?
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Do they do you think they need it?
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And we were like, you know what, we're just gonna go.
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And we did see some companies that were out there, like the fly by night crews that are out there trying to make the money.
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And it was just like, there's a difference between storm work and there's a difference between just a need.
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And like, I think out of all of that, it was just the most the best feeling where it was like my crew.
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It was just without question, we were there.
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Not, hey, can I get some overtime?
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Not, hey, how do you?
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What can I do?
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It was just plain service, and that was amazing.
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Another service project that we've done that was just super close to home that just was super amazing.
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Is we worked with In Common and Lockwood, and we did on 40th and Charles, there is a there were some huge hazardous trees.
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They bought an empty lot and we removed the hazardous trees.
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But from start to finish on that one, we built an actual playground for that community at Walnut Hill.
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And like that stuff is just because it wasn't even like I asked my crew, hey, I know we do we do tree work, but we're building a playground today.
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Do you do like it was just so out of our wheelhouse, but it's still so much fun to be a part of that.
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So there's just we took a day to do that, and it's not, hey, we could be making revenue.
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It was literally, I mean, obviously we could, but it was just about serving the community.
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Those are things that are just there's key likes like moments like that that we've done so many things that I just love their attitude and heart behind everything.
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I mean, you know, I think from afar, people can just listen to your energy.
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And I'm big into energy, right?
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I'm big into what people Oh, I'm big time in energy.
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Yeah, and and whatever it is that you're connected with, I think people want to be connected to that.
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So I want to make sure, you know, that I'm getting the word out about your, you know, your company.
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And I know that community has always been, you know, you didn't even need to tell me that, right?
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Like I know, I think a lot of people know, and I know where your heart is.
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What are some of the things that people think about, like they should think about ahead of time before they need you?
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Like, if I'm a homeowner, yeah, which there's plenty of trees you've been to my house before, right?
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Like what should we do?
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Trees that are too close to your house.
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Trees that are too close to your house, for sure, for sure.
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That's something that people don't realize.
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And then getting it honestly pruned by a certified arborist.
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There are a lot of people who go out and prune trees, and they actually, because they go with the least expensive bid, which I get because I'm a big burnt budget person, I would rather tell you, hey, this is your most important need, this is your least important need, and be upfront and honest and rather get it done with a certified arborist than doing the cheapest version.
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Because what ends up, if you go with a cheaper company, not all the time, but most of the time, they prune it improperly and it actually causes longer or quicker issues and the tree can die, or they just try to get a quick buck.
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And like a big one we see around the community is called lion's tailing, where they trim the tree super improperly and it basically looks like a lion's tail at the end of it.
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It actually is more detrimental to the branches, the tree health, all of that.
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And so I would rather be up front and get it done properly.
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So that's a big one is proper pruning techniques and trees that are too close to your house.
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Those are the two big ones that we people generally don't pay attention to.
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I think, Amy, in this space, most homeowners are afraid to even approach arborist companies because they've heard the stories, right?
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Just like every industry has it.
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But when you approach husband or wife or husband and wife together or whoever, however, you approach, are they are you are they obligated?
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You know, like I want to get estimates for certain things in my house, but I feel like I will buy from anybody just out on a second whim.
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How approachable are you?
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And and you know, do you estimate?
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Do you strategize with them?
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Do you have their vision and and then just leave them be and and let them come back?
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How's that work with you?
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Your price?
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Um, I never sell on this, I generally don't sell on the spot because I don't want people to feel pressured.
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Generally, my personality shines with it.
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So they just end up saying, yeah, just get it scheduled.
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It just depends on the personality.
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I am a type A person.
00:16:13.360 --> 00:16:19.279
So some people like to get multiple estimates, but generally speaking, once I meet with people, they go with me anyway.
00:16:19.440 --> 00:16:23.039
So that being to be honest with you, yeah, I've dealt with many.
00:16:23.120 --> 00:16:24.080
I've I've dealt with many.
00:16:24.320 --> 00:16:33.519
That being said, I don't mind them getting multiple estimates, but generally I talk them through on like, okay, like I said, I met with a lady today and she said, Well, what about these trees way out here?
00:16:33.919 --> 00:16:35.039
Should they get pruned?
00:16:35.120 --> 00:16:38.320
And I said, I mean, can't I can talk you into it?
00:16:38.480 --> 00:16:39.120
You don't need to.
00:16:39.200 --> 00:16:40.399
They're not affecting your home.
00:16:40.559 --> 00:16:44.559
They're not affecting anything, they're not affecting your neighbor's home, they're way out in a field.
00:16:44.720 --> 00:16:45.440
You don't need it.