Community Impact: Shadow Ridge

Jay: I'm here with Justin Shanahan today and I want to be authentic about this. I've known about Shadow Ridge for years. And just lately, you know, I know that our friends are friends. Yes. And Omaha is a big small town, especially Elkhorn. Yes. And I just got to know you recently. And number one is, wow, for your support of the fifty mile march, that was incredible.

Justin: Well, thank you. Thank you. It was an honor for us to partner with you guys. You know, it's the the charitable component of what we do with our music festival is really important to my wife and I. Yes. obviously with this year the music festival falling on nine eleven, twenty-fifth anniversary. Yes. We wanted to reach out to something with veterans or something to kind of tie in and and yours your organization was a perfect fit for us.

Jay: Well, I tell you what, the sentiment too, you know, because sometimes you think, okay, what should we do? How should we honor this, right? You know, talk people talk about Memorial Day, Veterans Day and all that. We're talking about Patriot Day. Mm-hmm. And what a great celebration of the community actually coming together

Justin: Yes.

Jay: and and healing, right? Some some people twenty five years could be yesterday. For some people is a long time away. Yes. You know what was cool is a couple of people came up to me and said, I wasn't even around yet.

Justin: Yeah, that's about where it's at. It's twenty five years is a long time. I I think you hit it right on the head. You want to remember and pay respect to that day. But I I don't think for for us as a community or us as a country to stay indoors and and have a a solemn day where everybody does I think that would defeat you know, the the purpose the purpose and I think it's really important that people do get out and continue to live their lives and celebrate. I mean I think that's the the greatest thing you can do.

Jay: Absolutely. And and we honored it well, right? You know, we you yes, we we we paused and said, Hey, we we realize, you know, we we shout to the veterans, we gave a shout out to the veterans and people who've served and the community came together. But, you know, sometimes you think, is it how's it gonna be received? How's it gonna be taken? Justin, I can tell you that yes, we were at the event, but people were telling me where they were at nine eleven. They they remember where were you? Do you remember

Justin: I do remember. I was here at Shadow Ridge. I remember it very well. I was just getting ready to I had graduated school. Yeah. Okay. So I went to Santa at Santa Clara University. I just gra graduated. and I was getting ready to move abroad. So

Jay: Yeah.

Justin: a different story, but I lived in Ireland for a year after I graduated and I was getting ready to move over there. and it was a Tuesday. we had a golf event that day. I was working and it just everything kinda went crazy. And I was scheduled to leave within like two weeks of that dri overseas. and I ended up going still. still Yeah,

Jay: Even

Justin: I did. It was cra I you know, I think my parents were worried I was a twenty two year old kid. Yeah,

Jay: And then

Justin: it was a very that was one of those, you know, pivotal moments in our nation's history and to be alive for that and to watch the I mean that that had a huge impact.

Jay: Do remember where you were, were you watching TV or did someone tell you, Hey, Justin, I can

Justin: No, I we we had our director of golf's office is actually right next to to mine. Yes where mine is now. This was my dad's office before and it and he had a T V and I came in to work and he's like, You gotta see this Okay and so we started watching and only one of the the the towers had been watched

Jay: It at the time. So we have

Justin: the other one. The plane go next to it live on the news. Yes and I mean we were just and I had been in New York a a year earlier and we had gone to the top of the World Trade Center. No. So I still have my ticket like to go to the I forget what the the retro Yes, yes. The viewing area. And so I had and and to have I it was literally a year, you know, a little over a year. Yeah. And and I can tell you like that just having been on top of the World Trade Center, you just yeah the Yes, and the I mean such a massive building. It just it had a a profound impact on me because I knew how devastating that was the size of those buildings and how many people they could fit and so yeah, it was that was a crazy

Jay: It see what's crazy is you can articulate very well the moments, you know. These are these are impactful moments in our times and and you know, in our nation. But I want to go a little more lighthearted. Yeah. And this is selfishly for me and for people who don't know, Justin. It sounds like you've been engulfed forever.

Justin: Well, you know, what we do here, so Shadow Ridge Country Club, I yes. I I think I've been in the experience business for

Jay: Okay, experience business. I like that. It is

Justin: And because part of what we do is golf, part of what we do we do I mean our our social events, our we So Shadow Ridge Country Club, not only do we have a golf course, we have multiple restaurants, we have pool Media.

Jay: I see the pull pictures all the time on social.

Justin: So it's you know, when people say what do you do? And what is it we do? We're not in the golf industry, we're in the food and beverage industry. We're in the we're in the service business and the experience industry. I love that. And so we want to provide a a family-oriented a club lifestyle experience that exceeds the expectations of the members coming in and that's that's what I do.

Jay: Try to do. In in discussion with you the other day, you know, protecting the integrity of, you know, of this experience was top of your mind. You know, we talked about some things and I can see it now unraveling. Have you ever read the book Unreasonable Hospitality? I have not. I'm gonna get that. Unreasonable

Justin: Okay, I I would love to

Jay: I I do I do have it at home. Unreasonable hospitality is how I feel when I come here. It is over the top. And

Justin: Well, thank you.

Jay: right from the front desk. so this morning I tried to pull on the door and obviously not a member here, right? I think you had to. open it a little extra harder and the guy's like, you just have to pull on it a little more. But you know, he he apologized and I said, No, it's my fault. And that's funny. Just the greeting and and the feeling you get here. I can actually feel the energy on prop.

Justin: Well that I appreciate you saying that, you know, our our I'm a big advocate of culture. Yeah. And our culture and and what culture is to us is the consistent enforcement of your core principles. Our friendliness, cleanliness, quality service. And so everything we do revolves around those core principles. Yeah. and if we do those things the way we're supposed to do them, if we do them right, yeah we'll exceed the expectations of our members.

Jay: Yes. I I think to keep it's simple, friendliness, cleanliness, and quality holy service. Yes. See how easy that is to remember those three principles. Yeah. I can truly say that. And even in when you enter the main entrance, the music is on point. Like it's j the ambiance. And I'm a audio guest. Sometimes the audio, not here but in other establishments, mismatches the energy or what they're trying to portray. Yes. And it is so like on, you know, I was like, Wow.

Justin: Even changes based on the weather, right? Like so today it's a it's a colder, rainy morning. So we pick a different we invested so we just did about a seven hundred fifty thousand dollar renovation of our upstairs of the clubhouse. Okay. So it was

Jay: Yeah.

Justin: around Valentine's Day we did it. You know, we we put in a state of the art sound system. Yeah. Because that's so important. We put in actually, if you come in you go, it smells like we have some of the best resorts in the world have this system they put in to their HVAC, right?

Jay: Yes, absolutely. And you feel like when you go to the Ritz Carlton, you're like, I in the Ritz Carlton. Yes. Say

Justin: And so we

Jay: that my wife said that about this. She said, my gosh, have you taken the

Justin: We commissioned a smell, a scent. It was a Shadow Ridge scent that we went to a company and said, Okay, and we went I I had you would laugh, but in my office I had all these different smells and go, okay, and and so we came up with one and that's what it's a signature. It's a signature scent.

Jay: You know what's because sometimes we see, we hear, you know, I I get that there's food here, but the auditory or the yeah, the the the

Justin: Sensor.

Jay: sensory of of smell is so that's I didn't think about that.

Justin: Strong. It's very important. Yeah. My family try to travel a lot. We've had we've been blessed to go to some really nice resorts, hotels, and that's a part of it. I mean you walk into the I mean, you know, I I the wind Las Vegas. You went to the wind and you there's a there's a specific smell, the temperature, all those things, the humidity level. Like a it's those type of things ha have to hit you right when you walk in.

Jay: Do you ever get the ch do you ever get a chance to even speak about this? Do your members know? Do your you know I mean you know how you do much?

Justin: You do, but those are all small impressions that lead up to a bigger experience. A hundred percent. Even if they don't consciously go, okay, it smells good and the temperature's right and it sounds good, subconsciously all of those things you've done right make little impressions that add up to a good experience. Yeah.

Jay: Because we're always looking for the big grandiose thing, right? Yeah, but you're right, it is all the

Justin: little thing. It's a c it's a culmination of all the the impressions they get. That's what we talk about with our staff. So every time a member I mean they park their car in the park, they walk up to the front doors and and the landscaping can makes an impression. Yeah bad our landscaping we invest a lot in that

Jay: Yes, for sure. It looks manicured.

Justin: they open the door and then the smell and the sound and the the lighting and and how somebody greets them and all those things make impressions. And if you can again if you take our our Four principles of friendliness, cleanliness, quality service. And I give all of our service staff, and I've it's been this these have been in place forever, as long as Shadow Ridge has existed. Every service team member goes through an orientation that I give and we go into great detail on what those mean to Shadow Ridge and our expectations for And again, not that we get it right all the time.

Jay: But you have an onboarding process that is

Justin: And if if in the young men and women that we have on our team buy into that and they understand it for the most part. And so it just our members you know the members recognize it by you know our membership is at capacity right now. So that's how you can tell. And I will even have I had Chef Nick Strawhacker, who's a member at Shadow Ridge. Yes, he's the owner operator chef at Dante Pizza. Yes. And he talked talked

Jay: Absolutely.

Justin: to him the other day, he's like, this is my happy place.

Jay: That was cool.

Justin: So I come in, he goes, It smells good. And he knows he's in hospitality, absolutely beverage.

Jay: The whole straw hyper family is a great family, yes.

Justin: and so they do, you know, they do get it and appreciate it and it feels good when it works.

Jay: If you can please the people who know, who truly know, right? In hospitality. And I I w when you say the word experience, it hit me really hard today because you've never said that before to me, but it really makes sense because when people like yourself in leadership or, you know, in in in running an organization Talk about experience. That encompasses more than just good service. Yes. That encompasses follow-up, follow through, the little details. And you know, you you spoke about your staff. how how has it been over the last few years? Everyone says it's hard to hire. Yeah. Okay. But how do you attract your talent and how do you get people? I mean, I can imagine people want to.

Justin: You know, they do. We've never had an issue. I think we obviously you you wanna you wanna treat your team, the people that come ab aboard and work for you, we wanna treat yes with the utmost respect and you wanna it's compensation's important, but there's something even more important and I think that's the environment you guys hide. And for us we hire so peak season this year we had two hundred and fifty give or take one or two employees across the wow. That's a lot.

Jay: That is.

Justin: Seventy percent of those to seventy five percent peak season are young men and women under the age of twenty-three. So there's a lot of the this environment is not only something they want to be part of, but that their parents are okay, that's a safe, healthy, good environment, family friendly environment. So you know, we haven't and in our hiring you know the processes and I mean we ask every applicant to follow an essay. Answer essay questions about what service means to them and

Jay: It's not just fill out that wheel and drop it off. That's good.

Justin: we actually get I always tell the folks that we bring aboard we got a a stack stack of applications this thick and we take this many. Yeah that's good. and so that's important, you know

Jay: For talent selection and culture, you have to have active selection versus passive acceptance. Yeah. Too

Justin: Yes, and

Jay: many businesses are a passive acceptance. We're we'll take what we can

Justin: Well whatever whoever walks through the door and that's just not our philosophy and and I'd rather pay positions more and get the right people that try to say you can be penny wise, pound foolish, especially in our line of work. I the experience the experience business is not about s squeezing every inch out of the bottom line.

Jay: Understood.

Justin: have to reinvest in your people, your facilities, your amenities, your certain all those things. and and at the end, you know, our operating expenses are very high, but there'll be a return on that. A hundred percent. And for us, the return isn't just monetary. I'd rather make less money and provide a better experience than the opposite.

Jay: We there was this one gentleman who was in the military and well, I won't say his name, but you you it was while I was waiting for you the other day and and you spoke to him and you had the utmost re reverence for this this individual. And I was like, Wow. I mean, that that wasn't just impressive, it was it made me feel I wanna be part of that. You know? Yeah. I I wanna be treated like that. And you know how w when someone thinks I I think I wanna be a a member here. How does that work and how do they approach that? And just because there are people that don't know. Yeah.

Justin: You know what? So for us, every incoming member, it usually starts because they're a friend of a member. Yeah. So every incoming member is a referral. And so for us, I'll have you know member reach out and say, Hey, my friend, he was a guest, he has such a great experience. Would you talk to him? And so then that's sort of gets the ball rolling. Now we for us, and it's we're in a very fortunate position where we have a wait list, so What it would look like is if they could if if we sat down and had a discussion, because we are privately owned. So we have no we have no membership committees, no boards, it's our family who owns and operates it. And so when it comes to membership, we don't have just a numerical, hey, you s talk to me. It's it's not like that. It's more we sit down and talk with people and say, Hey, this would they would make a great addition to Shadow Ridge. They have friends that are out here and we would love to have you. And so that's how it kinda it just organically

Jay: With that. Relationships and connections are everything. If you look at some of the best, and I'm not comparing you to a restaurant, but if you look at some of the best businesses, it's not because of their top line, bottom line, it's not because of the equipment. It's because of their culture. I've always wanted to get a shirt that says cult, you know, with the white letters, and then U R E with black letters. Culture,

Justin: Yeah, yeah.

Jay: right? But but ta talk about the culture here again of of what you what your employees feel like or what you want your employees to feel.

Justin: Well, you know, what we want our them to buy into, first of all, we talk about friendliness. So we say, look, every interaction you have with a member or a guest is gonna make an impression. And it can be with expect and it's you know, expectations you can meet exceed fall short of right? And every shake is gonna do one of those things. Wow. So what does friendliness mean? Well, to our team it means first and foremost you smile. So like that's what we hit first is we want our young men and women, all of our folks smiling. W in our interactions, we want them to be outgoing, confident, courteous, and professional. So we discuss those things and what those mean. Then we talk about cleanliness. We have very stringent uniform requirements here. Yeah. because that sets the tone. You know, it shows respect for the members, the experience. So that's that's part of it. We talk about cleanliness of the facilities and how important that is. And then quality service. For us when we talk to our and again I I go to the young people 'cause that's the majority of our service. And now I'm old so everybody's young, Jay.

Jay: Absolutely. You're not old, brother. Look at my hair. You're not old. If you have hair like Justin, you are not old.

Justin: So I can say young people and I use that term liberally, but we say first of all you have to be aware of your surroundings. Yeah. You have to anticipate the needs of the members or guests, and you have to show a sense of urgency when meeting those needs. And if you do those things, that is that that's our culture and that will exceed the expectations. You you can't provide bad service if you anticipate what's going on, you anticipate the needs of your customer, and you show a sense of urgency when you meet those needs.

Jay: And it's before they need it. Yes. And it's like what's gonna be next and and leave the room better than you found it. And let's pick this up. You know what's funny is all those things sound like common sense, okay? But they're not common practice.

Justin: They're not in those it's hard to define what good service is. Like if you said, hey, it's again, you sit in a room, I'll tell you a kind of a funny anecdote. The size of my orientation classes will be between twenty and thirty. And we do it by department, sometimes we'll mix them up. I've asked now for 'cause I've been giving the same Generally I try to change it up and it it's evolved a little bit over the years, but the core foundation of it hasn't. And one of the things I always ask, who here's taking a customer service class? my Nobody's ever raised their hand, Jay. You don't

Jay: You know it's yeah, they

Justin: school doesn't offer it. I'm talking in I I have my master's in business from Creighton. I never took a customer service class.

Jay: Think about that for a second, right? Justin, I don't mean to interrupt you, but you call businesses today. Hi, I'd like to you know, you call. Yeah. And the impression of the level of service is absent most of the time. Hello? What? Yeah. You know, I'm it it makes me like, I can I talk to the owner? Like, I don't want to complain. I just want to give them feedback saying, Your first line of defense is your phone. Or your phone.

Justin: your front desk. You know, and and I think again in the last I would say ten years, maybe even less, the young people's primary form of communication is their front. And

Jay: One hundred percent.

Justin: so they've lost a little some of those interpersonal skills. I agree. And I think this is a great opportunity for them to practice those. And that's a of what we talk about. Like you know the impressions you're going to make when you read a person, when you talk to them right, they don't get that opportunity as much anymore. No and so it's a great I I mean, I always tell I said, I'm this is gonna be one one of the most important classes you take and I'm paying you to take it.

Jay: It's true. And one of the children or kids, the young adults that you're talking about, grew up and he explained to me how his network started here. Yes. And yeah, of course. I mean, what what a great place where you're creating a culture of of people that you know, enjoy what you have to offer. And you know, it's it's hard to be mad at golf unless you're a terrible golfer. But the experience, the I'm I'm sure the weddings that you have here. we were here for prom and homecoming and just the whole vibe. You know, even from it is. And I'm telling you how many people want to take pictures here, you know, during their homecomings and whatnot. But yeah, Justin, we can definitely feel it.

Justin: and you know, we have so our obviously our biggest event of the year that's open to everybody's our the music festival. Now take on a life of its own and we do that the the first Friday after Labor Day year. And that's that's a whole that's really a separate business from Shadow Ridge. Yeah,

Jay: Okay, yes. And that's your baby, right?

Justin: I started that so I started a production company and we do that and it's really grown into something special for West.

Jay: Who was what was your first do you remember your first concert still yet?

Justin: I sh I remember the my you mean the first one we had here? Yeah, yeah, yeah, yeah. It was Big Head Todd and the Monster in a local band called Blue Moon Ghetto.

Jay: Blue Moon Ghetto, of course you know we know Blue Moon Ghetto is

Justin: bands. Yeah. It rained the whole week. It was a mess. The first time you do that, you're going you're opening something up to the public, thousands of people coming onto your property. You've never put on a concert before.

Jay: Discovery.

Justin: There's a lot of moving parts and if anybody wants to get into the concert business, they can call me and I scare it.

Jay: Yeah. You'll consult them out of it. The fee is eight thousand dollars by the way for a half hour sit down. You'll save a lot for

Justin: I can I'll save him.

Jay: that I'll tell you what not to do.

Justin: Yeah. no they it but we did it. We actually in the process had to relocate where the concert grounds were we put it on the parking lot versus the the the driving range it was gonna it had rained all week so and it worked. And so we actually invested so I start started a separate company. We invested into the infrastructure of where the music festival sits today. Yeah, it's a build up. Yeah. yeah. We signed a long term deal with the stage company so we'd always get the same stage. Yeah. So it's it's down to the foot. It's forty two by forty with sixteen square foot wing walls and a and it's just really grown into something. So that's

Jay: It brought me back to my sweet ninety-eight days. So remember I was at sweet ninety eight, you you probably discovered it just that night. But backstage, you know, with the artists and it was surreal to me. I I felt I felt 30, maybe maybe 27 again. You know, I was like, hey, we're backstage. And it it was a surreal, cool experience because it reminded me, and you know, the whole vibe of the concert, it felt truly I forgot for a second that I was at Shadow Ridge on the Gulf.

Justin: Yeah.

Jay: And and but still though, then when you left, you were like, Man, we are on a golf course right now. Yeah. Which is incredible. But for those who've always experienced it and from the outside and for those of you who have always wondered about it, we were their neighbors so close down the street that yes, we three eleven was the amazing wow. You know, it was it it was over attended, right? And but To have this last experience, I mean, I don't think I'm gonna miss the next one. I don't yeah, we're we're going. We've

Justin: Built a really nice follow because now you can tell by the lineups that come through what my taste in music is and I like

Jay: Yeah, that's right.

Justin: we have folks who have the folks that come to our concert, they're gonna buy tickets regardless who the bands are, knowing that they're gonna be of certain but they r we invest and we've really figured out over the years I mean, first of all, the environment itself. We invest a lot in environmental lighting. We

Jay: Your audio was so pristine. Like you know when you're at concerts and it's so loud it's distorted you can't hear

Justin: Yeah.

Jay: people were talking and I can hear it while they're playing and because the sound is so clean. I want people to know that this is not just some backyard concert but you know this is a full on production.

Justin: So if you look at eighty nine and I work a lot with eighty nine point seven, the river you have Riverfest, you have Maha Festival. If you and and those are great b music festivals, we're the only one that does the like the the jumbotrons. We're the we we invest a lot in stage sound and lighting and you know, I work with one percent productions and I Mark who who Jim, they've been they they've seen a lot and I think sometimes like why you spending money on lights behind the stage that make all the trees blue? And I said just 'cause it's

Jay: Experience.

Justin: the experience and it's all again it goes back to my philosophy on the experience of Shadow Ridge and and those little impressions add up. Yeah. You might not go, I love the blue lights behind the stage, but that's just one little piece. All of sudden those things all add up and I mean the bistro lights over the beer garden or the the berm seating. I don't know if you saw where people they we get complimentary blankets and they get sit in the grass.

Jay: yeah, they were all behind us. Yeah. Our tent was perfectly placed. I Justin, I it was like a high school reunion. You know, and and the genre of music is timely for the audience, I think. And for sure. What's crazy is the younger audience even knows most of those you know songs. But the song that will stand out to me was Purple Ring. Yes.

Justin: Spin Doctor Josh covered that song. I

Jay: We were I was talking the whole time and then that s song played and I told everyone's like, I gotta watch this. Sorry, I gotta watch

Justin: Yeah, we've done that was a great cover. They obviously covered a Tom Petty song. It's fun when you get those bands that play together. Yes. So I've had the lead singer of Jim Blossoms come out and play with Blues Traveler and cover a song by Tom Petty is really cool. We've had some good ones. La last year the Frey covered the song from Breakfast Club. Forget a

Jay: yeah, yeah.

Justin: bit about me. And it was the greatest cover ever. I mean, it was just like people went nuts. So yeah, we've we get some very talented musicians, us from that era that I think there's some of the again I'm very biased. You know, I graduated high school in ninety seven. Yes. I've been listening to Jim Blossoms and Blues Traveler and then I mean you look around some of the posters at three eleven or Everclear. I've had my whole life since I've been in high school. Bush. Bush was like

Jay: Bush wasn't Bush my gosh, yes. I I I mean and I that's one year that my wife wanted to go and she's like, we can't go because we're traveling, but the names that you have had here and the names I can only imagine that you're gonna get, it just gets better and better.

Justin: I appreciate you saying that. We do but that's our goal is to continue continue to grow it and continue to improve the experience. I do this is the first year where we didn't change anything about our setup. Right. In other words, you know, where the food trucks sat, where the the the bars were located, the props for like our goal is to get folks in the doors and and you know, food and drink in their hand as quickly as we can.

Jay: They weren't waiting by the way. There there was plenty of ticket booths.

Justin: Yeah.

Jay: Pl the ATM was there. it was very the ticket system was it was easy to understand. I think it simplified things.

Justin: It simplifies it a lot and so we do have and we've talked about it and I just don't know of a better way to to simplify things. You can't transact every or you know, conduct a transaction at the bar for every per that that would take forever. I was at a music festival and they tried that and I looked at the line I said, I can't do it. I can't get a beer because it's gonna take me forty five minutes. It's true. Arkle's seven minutes and that includes from when you walk into getting your So we sell concess a pack of concession tickets that you can give them. Two tickets, they hand you a beer and they just go. yeah. And it's

Jay: And that line went quick too. So now you're saying that you can learn a lot from this other festival runners. I didn't think about that. I just thought like maybe it's a good way to for accountability for money so that it's not a lot of commotion. But I see what your premise is. The vendor's like, six tickets and the person's like, six. Okay. It's there's

Justin: Yes. Yeah.

Jay: no like, let me here press this button and my gosh, that's a cheap

Justin: Hold your phone up and then it doesn't work. And it's just it's it's a very simplified there's not knock on wood, but there's not a lot that can go wrong in that process. It's a physical ticket. You're not gonna lose internet connection, you're not gonna make change, you're not gonna, you know, wonder if you have the money in your your wallet. It's just we want the the idea is that you you spend as much time enjoying yourself as you can, not standing in line.

Jay: We we could do a whole other podcast just on the festival itself, on the music festival itself. I wanna wrap this up by saying the ten thousand dollar gift that donation that you gave to the fifty mile march is n number one is we don't expect anything from our supporters, but that exceeded any expectation. And I I'm telling you it's It was beyond that. I I think you need to know that to be able to stand in front of that audience and me feel seen as a person, you know how healing that is for me. To to to be amongst some of my friends and some of the community that we are all connected with. Your organization, your credible organization said, here's somebody we trust, the fifty mile march, and you allowed us to share our story and our message. And I'm telling you, there's no price you can

Justin: Well the honor was all ours, J the honor was all ours. You have a great organization. We are very proud to do just a our small part in supporting it and I I think the folks that went to our music festival this year appreciated it. Absolutely. People were very engaged at the during the Czech presentation. I was very proud of it. I I don't think it could have gone. Let's give it up.

Jay: I for one second was like, Yeah, Ranch and Eros I felt like a kid and yeah, but the energy was right, the message was right, it it fully aligned that we couldn't have a better platform and I'm just so grateful.

Justin: Well, I'm grateful for the partnership as well.

Jay: So we're gonna put all of the links below here in the comments on the way to contact Justin. all the information about Shadow Ridge and Shadow Ridge Music Festival. Get involved. check out this amazing place, you know, if if you ever want to join the waiting list. But ask a friend and tell a friend how amazing the Shadow Ridge Music Festival is. And for years to come, we will definitely be frequent flyer fans. I love it.

Justin: Thank you, J thank you.

Jay: Thank you.